When Dreamland BBQ hired a new Director of Marketing in 2017, the company was looking for new ways to grow its customer base and increase awareness. When Dreamland contacted Naartjie Multimedia, they had already committed to college sponsorships for several Division I NCAA programs. Many of the assets for these sponsorships were due in a very short timeline and did not even exist yet and Dreamland was unsure of what they had committed to providing in terms of advertising.

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As an Account Executive, I was responsible for contacting all eleven universities to establish a point of contact for the sponsorship and to determine what our agency needed to provide to the university in the short timetable. Once I determined the scope of what was needed, I worked with the creative team to develop print ads, digital ads, stadium ribbon banners, concession signage and more. I came up with the ad concept "the ultimate triple threat" to promote the company's options for customers to dine-in, carry out, and get catering before a game. 

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After many late nights at the office, our agency was able to create the assets from concept to delivery within weeks and Dreamland saw record sales online and in the stadiums.