McDonald's

Naartjie Multimedia was the agency of record for three McDonald's Co-Ops, In Columbus, Macon, and Albany, Georgia. As the Digital Media Manager, I worked with the account team to place digital and social ad buys to help promote the different sales and new product offerings for each market. Because of our close relationship to other marketing agencies, I also handled the digital and social buys for two other MCDonald's Co-Ops in Montgomery and Dothan, Alabama.

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During my years managing both the organic and paid social media accounts and the digital ad buys for all of the stores in the Co-Ops, I gave presentations to store owners about how their stores' profiles were performing online and proposed our agency's new strategies to help promote the restaurant's product offerings. As a result of these strategies, lunch sales grew and the new Big Mac sales event was a success with higher than expected sales.